We all have a secret dream: to become rich and famous. So we went to the place in Tjeck republic where those dreams come true. The 160.000 m2 Barrandow Film Studios on top of the hill overlooking Prague is an impressing sight!
General opservations:
Anyway we are expected and the marketing director Jan Susta
The very first impression looking at the main building and entering the reception : "is this it?"
Words like: Humble, plain, boring, grey comes into mind.
Where are all the flashy posters, colours, filmstars and glamourous visual effects that you would expect from "Hollywood"?
Anyway we are expected and the marketing director Jan Susta meets us in a likewise boring and plain conference room.
He - on the other hand - is very good looking...
A trendy "mediaguy" withe the right shues (as Anna noticed).
During the interview we begin to understand what the first impression is really about: Proudness, respect for the artwork, Tjeck (and Barrandow) tradition and culture.
Interview highlights
Three most important trends for the future
1. Globalisering:
1. Globalisering:
70% of all movies are produced in other countries (in Europe London, Berlin and barrandow in Prague). Drivers are price, localtion facilities & surroundings – important for the actors etc.
2. Digitalisering.
2. Digitalisering.
DVDformat shooting. Distribution of the films to cinemas etc. will be purely digital
3. Internet.
3. Internet.
Mainly in terms of distribution & marketing strategies the web media is essential. Including communities.
Customer behavior changes in the future
1. Customer behavior do not change that much! And the film industry is also rather conservative.
2. We will see more “slade films” to keep the sudience retention over a longer period.(eg. Lord of the Rings).
3. Movies in cinemas will become longer. Today average 2.5 hours (few years ago a movie only lasted 1.5 hours).
4. More demand for local films – Of non americal films Tjeck films are nrb 3 in Europe (most seen is french films).
5. Local film content is more and more about daily life amongst the population (ie not histopricqal, international etc). Pushing Tjeck people to the cinemas using popular local actores & directors.
1. Customer behavior do not change that much! And the film industry is also rather conservative.
2. We will see more “slade films” to keep the sudience retention over a longer period.(eg. Lord of the Rings).
3. Movies in cinemas will become longer. Today average 2.5 hours (few years ago a movie only lasted 1.5 hours).
4. More demand for local films – Of non americal films Tjeck films are nrb 3 in Europe (most seen is french films).
5. Local film content is more and more about daily life amongst the population (ie not histopricqal, international etc). Pushing Tjeck people to the cinemas using popular local actores & directors.
Industrial framework that will influence yout business
Legal & economic.
Legal & economic.
Tax incentives (subsidy of foreign production). Increasing threat.
This will move the production to even chaeper locations in Hungary, UK and germany. Tjeck government does not offer this subsidy yet.
Innnovation at Barrandow?
1. Barrondow support the development og young talents via student film festivals in the country.
2. The FAMU (film university) in Prague is the place where all coming film directors are “cultivated”. Focus on the creativity handicraft – films are all about creative minds.
This will move the production to even chaeper locations in Hungary, UK and germany. Tjeck government does not offer this subsidy yet.
Innnovation at Barrandow?
1. Barrondow support the development og young talents via student film festivals in the country.
2. The FAMU (film university) in Prague is the place where all coming film directors are “cultivated”. Focus on the creativity handicraft – films are all about creative minds.
3. How to direct “storytelling” is also a focus ara.
4. At barrandow they are creating a mediapark – to support the creativity.
5. A balance between commerciality vs. creativity of the artist/director.
4. At barrandow they are creating a mediapark – to support the creativity.
5. A balance between commerciality vs. creativity of the artist/director.
Corporate culture & values
* Culture very important at Barrandow. Humble, non fancy style is a deliberate choice.
* In the spirit of the founders. The original building from 1931 is still the same on top
of the hill overlooking Prague. Lots of studios etc. has been added to the premises –
but the main building is filled with pride and the company story.
* Confidence & pride internally sells the product externally
* Tradition and real people…. Roland Polandski said when he produced Oliver Twist:
“I feel better here”.
We got to see the costumes & props localities (some 2-3 giant buildings). Costumes from the Gothic period were dominant. We tried on nice hats... The costumes are really handled with care and respect!
* In the spirit of the founders. The original building from 1931 is still the same on top
of the hill overlooking Prague. Lots of studios etc. has been added to the premises –
but the main building is filled with pride and the company story.
* Confidence & pride internally sells the product externally
* Tradition and real people…. Roland Polandski said when he produced Oliver Twist:
“I feel better here”.
We got to see the costumes & props localities (some 2-3 giant buildings). Costumes from the Gothic period were dominant. We tried on nice hats... The costumes are really handled with care and respect!A tour on foot around the set construction area, stages, and Europes largest soundproof stage (4000 m2) really gave the impresion of big movies beeing made here.
They do the whole scale here. Films like; Mission Impossible, Amadeus, Oliwer Tvist, Brothers Grimm, Casino Royale etc.
Observing people we notice a hetic environment - they are all very busy almost running around. They talk enthuiastic about Barrandow and the commitment of their colleges working there.
Some 350 people are on permanent employment - the rest is hired in for specific talks/films.
They do the whole scale here. Films like; Mission Impossible, Amadeus, Oliwer Tvist, Brothers Grimm, Casino Royale etc.
Observing people we notice a hetic environment - they are all very busy almost running around. They talk enthuiastic about Barrandow and the commitment of their colleges working there.
Some 350 people are on permanent employment - the rest is hired in for specific talks/films.
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