Responsible for B2B magazines in publishing house and he lecture in “theory of publishing” at the university. Examples on magazine; marketing, retail, hotel & spa business.
Trend in publishing is that people want to read less and less or rather that they want only the mot important content to be summed up in up to 30 lines. Not more! This due to more and more information, faster paste I life. They want to get the feeling of being informed in “the information ghetto” as he calls it. Magazine has the same stile as always though, there might be more of them in the market but they have not developed. When creating magazines and being innovative he says he looks at the west way of doing it. Most important influences for the Check are Germany (he even calls the Check people as small Germans). Everything from cars, clothes and cheap food. The Check are just as price concerned as Germans. Sweden, Holland and Belgium are the other origin of strong influences. The UK magazines do not work. Most popular magazine “themes” are; cooking, science (high tech things) and lifestyle.
When starting to talk about the Check people he describes them as very conservative and anti capitalism. They where thrilled when entering the “west way” but are now rather disappointed and want to draw back into the old ways. “We live in the past” he says. He describes them as active. Going out in the nature or into a bar to meet with friends and family is a popular way of spending spare time. He clames that they take more and more time from work to spare time. General attitude is: why should I work so much? Until 5 is enough and then I want to have my time off. People have more money to spend and they spend it. Mainly on bars and restaurant visits, cinema and theatre. The spending on magazines is decreasing.
He thinks that approx. 50 % of the Check people are online. Young people use for email, chat and shopping he does not talk about the social communities as a big thing though.
We enter the Academic subject he says that he consider the quality of education to be in level with German.
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