fredag 28 september 2007

Last Minute Sales - in the NON digital way!



In Prague they also have travel shops.

Simple, no light, lamps nor flashy signs and digital media to attract customers. Simple A4 peaces of paper in black/white on a large board - filling the whole display in the window!

Online internet penetration amongst the population is at most around 50% - online booking of holidays much smaller.

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