We meet with Petr Baca, MD and founder of Cocoon.
Most important trends in his business is: 1, The importance of design is growing. 2, Fads change faster. 3, Better selection of well qualified people is needed (need of foreigner competence.
The consumer will become more selective and demanding, he says that companies will have to learn to react faster. His company constanly work with innovation in relation to design.
According to Petr company culture is no. 1 priority for a service company (as he sees them selves) as this is what you "bring".
We start to discuss the Check people and he consider them conservative, he thinks that they will evolve and there is an ongoing internationalization but that they will stay conservative.
Worth to notice is that he says that the country could be called "The island with no religion" and that they have a 50% divorce rate.
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