The story of a selfconfident German woman who decided to copy paste the most successfull coffee-bar concept in the World: StarBuck. She formed her own chain of coffee bars in Berlin, Hannover, Hamburg and Lübeck called Balzac Coffee.
She did it well. Exepct for the branding colours being brown and golden – this is a true copy of a Starbuck shop. From interior design to the uniforms and service concept. The product portfolio has a few differentiated specialities like different milk products (Soya milk, lactosefreie milk etc.)
An example of an American and worldwide superbrand being transformed into a German national brand. Even the staff talked perfect "american"...
She did it well. Exepct for the branding colours being brown and golden – this is a true copy of a Starbuck shop. From interior design to the uniforms and service concept. The product portfolio has a few differentiated specialities like different milk products (Soya milk, lactosefreie milk etc.)
An example of an American and worldwide superbrand being transformed into a German national brand. Even the staff talked perfect "american"...
Inga kommentarer:
Skicka en kommentar