Observation - Behaviour of Check people

We find the Check people very direct in their manners. They are rather closed up and we are sorry to say that we find their service poor. To some extent we believe this has to do with their English language skills as the Check people fluent in English tend to be more open minded.

Hotel Josef

This is a a award winning hotel. We are most satisfied with our berakfast which has everything you ever could wish for in the first meal of the day. What catches our attention the most though is the little jogging map we find in our rooms showing 3 different jogging routes, from short to a really long one, in Prague.

Using Beyoncé

A German newspaper writes about the success Sony has earnd using Beyoncé in their campaigns. But it is also stated that companies (record lables) use to little of these stars.

Brand packaging company Cocoon

We meet with Petr Baca, MD and founder of Cocoon.

Most important trends in his business is: 1, The importance of design is growing. 2, Fads change faster. 3, Better selection of well qualified people is needed (need of foreigner competence.

The consumer will become more selective and demanding, he says that companies will have to learn to react faster. His company constanly work with innovation in relation to design.

According to Petr company culture is no. 1 priority for a service company (as he sees them selves) as this is what you "bring".

We start to discuss the Check people and he consider them conservative, he thinks that they will evolve and there is an ongoing internationalization but that they will stay conservative.

Worth to notice is that he says that the country could be called "The island with no religion" and that they have a 50% divorce rate.

Environment exhibition

Down town Prague with it’s stage like houses and milieu we stumble on an exhibition about ecology. Among tourist restaurants and a shopping mall we get thrown back into reality again.

Sport / bech resort in the middle of Prague

We find a beach in the city centre. Available for young people. We take a taxi and from no where a “beach resort” pop ups. This is an area for the whole family to relax and spend a day. You have play ground areas, splash pools for small children, beach volley ball field, area for soccer and Boule and loads of bars and restaurants. The “resort” is called a sports club and an entrance fee is charged. We come here to observe youths but we find people in all ages. What strikes us as amazing is that we find a beach in town.

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